06 October 2017

Here Are Some of Our Favourite Anti-Racism Marketing Campaigns

Here: Some of our favourite anti-racism ads.

It’s quite sad that we live in a world where anti-racism advertising campaigns are needed. Having said that, there have been some awesome ones made over the past few years. We can’t get away from the fact that racism, xenophobia and discrimination are problems that exist everywhere, so why not try and combat them with traditional marketing campaigns?

White, Black, Yellow

This campaign, created by United Colours of Benetton, is graphic and thought-provoking in equal measures. It makes a very simple but very valid point: racism is a social construct.

Worlds Apart: An Experiment

Ok, this is a beer ad – but it still makes a good point. The concept was that people with very different backgrounds, beliefs and life experiences are put together with the goal of answering a simple question: “Can two strangers with opposing views prove that there’s more that unites than divides us?”

You’re Wrong, Google

The ‘Racism. It Stops With Me’ campaign, created on behalf of the Australian government, focuses on the unfair social stigmatisation of black men. It uses real suggested Google search terms to expose some of the unfair and untrue connotations that black people often have to put up with. These answers aren’t coming from Google themselves; they are the most searched terms entered by users.

All That We Share

Created by TV2 and titled ‘All That We Share’, this ad conveys a message that some would argue is much needed in current times. The way we see it, there are two main reasons that this resonated with people the world over thus clocking up millions of views and thousands of comments. Firstly, it tugs on the old heartstrings like watching that part of the Lion King where Mufasa plunges off a cliff. Plus, it touches on topics – compassion, equality and bravery – that affect every single society in the world.

What Did You Notice First?

When you looked at this picture, what did you notice first? Did you first observe the man’s lab coat, medical chart, or his colour? If it was the latter then, according to Red Cross Finland, you should rethink how you view people.


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